Definition[]
Vanity CSCs are Common Short Codes that are available for a higher price than generic CSCs.
Overview[]
These CSCs use letters on a mobile device keypad to spell out words that are easy to remember and are chosen to reflect the service the short code is being used to access.[1] Furthermore, although CSCs can be “compatible” across all carriers, some CSCs are established as business partnerships between a specific carrier and another entity. For example, American Idol has an exclusive partnership with AT&T Wireless.
References[]
- ↑ See https://www.usshortcodes.com/csc/search/publicsearchCSC.do?method=showVanity & group=all for examples of such codes.
Source[]
- Congressional Research Service, Text and Multimedia Messaging: Emerging Issues for Congress 3 (RL34632) (May 18, 2011) (full-text).