The IT Law Wiki

Definition[]

Vanity CSCs are Common Short Codes that are available for a higher price than generic CSCs.

Overview[]

These CSCs use letters on a mobile device keypad to spell out words that are easy to remember and are chosen to reflect the service the short code is being used to access.[1] Furthermore, although CSCs can be “compatible” across all carriers, some CSCs are established as business partnerships between a specific carrier and another entity. For example, American Idol has an exclusive partnership with AT&T Wireless.

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