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Definition

A rickroll is a link that entices an internet user to click by promising desirable content only to link to a video of Rick Astley’s song “Never Gonna Give You Up” instead.

Overview

Rickrolling is arguably the most popular internet meme ever with the original video link used on YouTube reaching over 30 million views and the practice of Rickrolling reaching mainstream enjoyment by television news shows, political websites, and even YouTube.

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