A proposal is a written offer from a seller to a prospective buyer. Business proposals are often a key step in the complex sales process — i.e., whenever a buyer considers more than price in making a purchase.
A proposal is
|“||[a]n offeror's response to a Government Request for Proposals (RFP) that presents the offeror's approach to meeting the Government's requirement.||”|
- A Guide for Acquiring Systems Integration Services, Glossary of Terms.
|This page uses Creative Commons Licensed content from Wikipedia (view authors).|