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| ⚫ | '''NebuAd''' was an American [[online advertising]] company. It was one of several companies developing [[behavioral targeting]] [[advertising]] systems, seeking deals with [[ISP]]s to enable them to analyze a customer's [[websurfing]] habits in order to provide them with more relevant, micro-targeted advertising |
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| ⚫ | '''NebuAd''' was an American [[online advertising]] company. It was one of several companies developing [[behavioral targeting]] [[advertising]] systems, seeking deals with [[ISP]]s to enable them to analyze a customer's [[websurfing]] habits in order to provide them with more relevant, micro-[[targeted advertising]]. |
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| ⚫ | At one point, NebuAd had signed up more than 30 customers, mostly [[Internet access provider]]s. Its [[agreement]]s with [[ISP|provider]]s covered 10% of the [[broadband user]]s in the United States. Due to fallout following public and [[congressional]] concern, NebuAd's largest customers pulled out and NebuAd has shut down. |
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| ⚫ | At one point, NebuAd had signed up more than 30 customers, mostly [[Internet access provider]]s. Its [[agreement]]s with [[ISP|provider]]s covered 10% of the [[broadband]] [[user]]s in the United States. Due to fallout following public and [[congressional]] concern, NebuAd's largest customers pulled out and NebuAd has shut down. |
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Latest revision as of 18:04, 15 April 2012
Overview[]
NebuAd was an American online advertising company. It was one of several companies developing behavioral targeting advertising systems, seeking deals with ISPs to enable them to analyze a customer's websurfing habits in order to provide them with more relevant, micro-targeted advertising.
At one point, NebuAd had signed up more than 30 customers, mostly Internet access providers. Its agreements with providers covered 10% of the broadband users in the United States. Due to fallout following public and congressional concern, NebuAd's largest customers pulled out and NebuAd has shut down.
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