Definition[]
Institutional advertising is
| “ | [a]dvertising which is designed to enhance a firm's image, as opposed to advertising designed to promote a specific product or service or purely informative advertising.[1] | ” |
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Institutional advertising is
| “ | [a]dvertising which is designed to enhance a firm's image, as opposed to advertising designed to promote a specific product or service or purely informative advertising.[1] | ” |