The IT Law Wiki
The IT Law Wiki

Definition[]

Doorway pages (also known as bridge pages, portal pages, jump pages, gateway pages, and entry pages) are web pages that are created for spamdexing, that is, for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. Doorway pages that redirect visitors without their knowledge use some form of cloaking.


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