Citation[]
Federal Trade Commission, Disclosures 101 for Social Media Influencers (Nov. 2019) (full-text)
Overview[]
The Federal Trade Commission has released a guide on when influencers need to post a disclosure and how to most effectively do so.
The brochure breaks down the rules on disclosures, such as informing influencers that they must make it obvious when they have a relationship with a brand if they are endorsing a product or service on social media.