Citation[]
Digital Signage Federation (DSF), Digital Signage Privacy Standards (Feb. 3, 2011) (full-text).
Overview[]
These Standards are a set of voluntary privacy guidelines recommended by the DSF for digital signage companies, their partners and the venues that host these systems.
The standards state that companies should
- disclose in privacy policies the data collected by digital signs and the purpose of the data;
- obtain affirmative consent before using facial recognition to identify an individual;
- notify consumers at the physical location of the sign when using facial recognition (or other means) to collect other information about an individual, such as age range or gender;
- not share data for any uses incompatible with those specified in the privacy policy; and
- allow consumers to submit complaints and request to access their data.