Deceptive trade practices generally refers to unfair, illegal or fraudulent commercial transactions involving a consumer who is purchasing or leasing goods or services for personal, household, or family purposes.
A representation, omission, or practice is deceptive if: (1) it is likely to mislead consumers acting reasonably under the circumstances; and (2) it is material, that is, likely to affect consumers' conduct or decisions with respect to the product at issue.
- See e.g., Federal Trade Commission v. Patriot Alcohol Testers, Inc., 798 F.Supp. 851 (D. Mass. 1992).