Definition[]
A counter is a free service that offer businesses performance statistics, click paths and behaviors, browser technology data, and demographics on the visitors a website. In exchange for the service, the site places on its pages an advertisement for the vendor's company, allowing visitors to click and visit the vendor's portal. From there, the visitor may visit any site using the service by selecting a link from the directory. The vendor makes money by selling advertising on the portal, and also by selling a portion of the incoming traffic to other websites.