A clickstream is a
|“||series of mouse clicks and related actions that a user makes while visiting a website. For an e-commerce website, a clickstream might include browsing the catalog, putting items into a virtual shopping cart, providing payment and shipping information, and then entering the order.||”|
As the user clicks on the web page or application, the action is logged on the Web server, as well as possibly the Web browser, routers, proxy servers, and ad servers. Clickstream analysis is useful for Web activity analysis, software testing, market research, and for analyzing employee productivity.
Clickstreams can also be used to allow a user to see where they have been and allow them to easily return to a Web page they have previously visited — a function that is already included in most browsers.
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