The following is a list in alphabetical order of articles relating to advertising and/or marketing.
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All items (355)
A
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AboutTheData.com
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Above the fold
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Action button
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Ad blocker
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Ad blocking
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Ad Delivery and Reporting
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Ad exchange
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Ad inventory
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Ad network
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Ad server
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Ad space
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Ad tags
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Ad tech
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Ad tech stack
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Ad unit
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Ad verification
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Adaptive branding
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AdCenter
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Addressable television advertising
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Addressable TV advertising
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Admongo
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AdSense
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Advercasting
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Advergame
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Advertisement
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Advertiser
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Advertising
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Advertising and Marketing on the Internet: Rules of the Road
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Advertising display software
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Advertising industry
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Advertising Industry in the Digital Age
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Advertising injury
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Advertising network
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Advertising regulation
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Advertising results
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Advertising Standards Authority
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Advertising-based pricing model
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Advertorial
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Advocacy advertising
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Adware
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AdWords
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Affiliate marketing
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Affinity marketing
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Alternative method of entry
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American Advertising Federation
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American Association of Advertising Agencies
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An Empirical Analysis of the Value of Information Sharing in the Market for Online Content
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App economy
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Application of Self-Regulatory Principles to the Mobile Environment
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Application of the Self-Regulatory Principles of Transparency and Control to Data Used Across Devices
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Association for Interactive Marketing
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Autodial
B
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Banner ad
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Banner view
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Behavioral retargeting
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Behavioral targeter
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Behavioral targeting
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Below the fold
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Best Practices and Guidelines for Ad Networks to Address Piracy and Counterfeiting
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Best Practices: Online Subscription Upselling
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Best Practices: Recommended Code of Conduct for Consumer Tracking Research
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Billboard
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Black hat SEO
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Blind traffic
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Blink message
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Blurred Lines: An Exploration of Consumers' Advertising Recognition in the Contexts of Search Engines and Native Advertising
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Brand advertising
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Branded keyword
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Button ad
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Buying for the Home v. Humble Abode
C
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CAN-SPAM Act
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Children's Advertising Review Unit
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Click through
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Click through rate
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Co-branding
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Commercial advertising messages
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Commercial electronic message
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Commercial message
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Comparative advertising
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Consumer Protection and the Global Information Infrastructure
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Content farm
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Content integration
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Content targeting
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Contest
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Contextual advertising
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Conversion rate
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Cookie
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Cookies: Leaving a Trail on the Web
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Corrective advertisement
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Corrective advertising
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Cost per impression
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Cost per time
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Cost-per-action
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Cost-per-click
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Cost-per-customer
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Cost-per-lead
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Cost-per-order
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Cost-per-sale
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Counter
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Coupon
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Coupon code
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CPM
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Cross-context behavioral advertising
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Cross-Device Tracking
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Customer list
D
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DAA Self-Regulatory Principles for Online Behavioral Advertising
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Data exchange
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Data spill
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Database marketing
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Deceptive
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Demand-side platform
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Derived data
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Dictionary attack
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Digital Advertising Alliance
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Digital Darwinism
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Digital marketing
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Digital out-of-home
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Digital Platforms Inquiry-Final Report
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Digital Signage Experts Group
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Digital Signage Federation
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Digital Signage Privacy Standards
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Direct digital marketing
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Direct mail
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Direct marketing
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Direct Marketing Association
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Disclosures 101 for Social Media Influencers
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Do Not Collect
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Do Not Target
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Do Not Track
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Do-Not-Call Implementation Act of 2003
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Dot Com Disclosures: Information About Online Advertising
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DoubleClick
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DoubleClick v. Henderson
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Downgraded cookie
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Dropcatching
E
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E-mail advertising
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E-mail campaign
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E-mail service provider
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Earnings per click
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Effective cost per click
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Ehavioral Advertising: Tracking, Targeting, and Technology
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Electronic Retailing Association
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Electronic Retailing Self-Regulation Program
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EMarketer
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Embedded advertising
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Endorsement
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Endorser
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Enforcement Policy Statement on Deceptively Formatted Advertisements
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Expert
F
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False advertising
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Fax Preference Service
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FCC Strengthens Consumer Protections Against Telemarketing Robocalls
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Federation of European Direct Marketing
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FEDMA Code on E-Commerce & Interactive Marketing
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First party behavioral advertising
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First-party cookie
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Flash cookie
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Formal Opinion Interim No. 12-0006
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FTC Endorsement Guides
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FTC Guidance to Search Engine Industry re: Need to Distinguish Between Advertisements and Search Results
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FTC v. AdultFriendFinder
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FTC v. Pereira
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FTC v. Zuccarini
G
I
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IAB Good Practice Principles for Online Behavioural Advertising
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Impression
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In Short: Advertising & Privacy Disclosures in a Digital World
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In Short: Advertising and Privacy Disclosures in a Digital World
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In the Matter of Lenovo
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In the Matter of Rules and Regulations Implementing the Telephone Consumer Protection Act of 1991
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In the Matter of ScanScout, Inc.
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In-app advertisement
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In-app advertising
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Inferred data
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Infomercial
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Information Resellers: Consumer Privacy Framework Needs to Reflect Changes in Technology and the Marketplace
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Injected advertising
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Insertion
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Insertion order
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Institutional advertising
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Interactive advertising
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Interactive Advertising Bureau
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Internet Advertising Bureau
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Internet marketing
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Internet meme
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Internet newsroom