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A banner ad

consists of a short phrase appearing on an Internet user's computer screen that encourages the reader to 'click' on the banner, which either results in the reader being provided with more information about the product or takes the reader to another Internet site sponsored by the advertiser.[1]


They usually run across the top of the page but can also run across the bottom of the page or vertically on the page. Banner ads generated approximately $8.0 billion in advertising revenue in 2009.[2]


  1. America Online, Inc. v. National Health Care Discount, Inc., 121 F.Supp.2d 1255, 1259 n.2 (N.D. Iowa 2000) (full-text).
  2. See Interactive Advertising Bureau, 2009 IAB/PricewaterhouseCoopers Internet Advertising Revenue Report 9 (Apr. 2010).[1]