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Definition[]

An assemble-to-order (ATO) strategy

allows a product or service to be made to specific order, where a large number of products can be assembled in various forms from common components. This requires sophisticated planning processes to anticipate changing demand for internal components or accessories while focusing on mass customization of the final products to individual customers.[1]

References[]

  1. Gartner, IT Glossary (full-text).
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