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Citation[]

Digital Advertising Alliance, Application of the Self-Regulatory Principles of Transparency and Control to Data Used Across Devices (Nov. 2015) (full-text).

Overview[]

This guidance explains how the existing Digital Advertising Alliance (DAA) Self-Regulatory Principles for Online Behavioral Advertising ("OBA Principles") and Multi-Site Data ("MSD Principles"), and the Application of the Self-Regulatory Principles to the Mobile Environment ("Mobile Guidance") (collectively, the "Principles") apply to the practice of using Multi-Site Data and Cross-App Data collected from a particular browser or device for use on a different computer or device.