Definition[]
Advance pricing (also called forward pricing) is
| “ | [s]etting prices for manufactured goods below current costs in the expectation that these costs will fall as production experience accumulates and scale increases. A common pricing strategy for integrated circuits, where advance pricing has been used to gain early market share, sacrificing immediate profits for those in the somewhat longer term.[1] | ” |
References[]
- ↑ International Competitiveness in Electronics, Glossary, at 505.