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'''Addressable television advertising''' is
 
'''Addressable television advertising''' is
   
{{Quote|[target advertising|[t]argeted advertising] that appears on [[smart television]]s, via [[set-top box]]es or on [[online]] [[television catch-up service]]s.<ref>[[Digital Platforms Inquiry-Final Report]], Glossary, at 614.</ref>}}
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{{Quote|[[target advertising|[t]argeted advertising]] that appears on [[smart television]]s, via [[set-top box]]es or on [[online]] [[television catch-up service]]s.<ref>[[Digital Platforms Inquiry-Final Report]], Glossary, at 614.</ref>}}
   
 
== References ==
 
== References ==

Revision as of 23:53, 26 July 2019

Definition

Addressable television advertising is

[t]argeted advertising that appears on smart televisions, via set-top boxes or on online television catch-up services.[1]

References