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'''Addressable television advertising''' is |
'''Addressable television advertising''' is |
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| − | {{Quote|[target advertising|[t]argeted advertising] that appears on [[smart television]]s, via [[set-top box]]es or on [[online]] [[television catch-up service]]s.<ref>[[Digital Platforms Inquiry-Final Report]], Glossary, at 614.</ref>}} |
+ | {{Quote|[[target advertising|[t]argeted advertising]] that appears on [[smart television]]s, via [[set-top box]]es or on [[online]] [[television catch-up service]]s.<ref>[[Digital Platforms Inquiry-Final Report]], Glossary, at 614.</ref>}} |
== References == |
== References == |
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<references /> |
<references /> |
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| + | [[Category:Definition]] |
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| + | [[Category:Advertising]] |
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| + | [[Category:Broadcasting]] |
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Latest revision as of 23:55, 26 July 2019
Definition[]
Addressable television advertising is
| “ | [t]argeted advertising that appears on smart televisions, via set-top boxes or on online television catch-up services.[1] | ” |
References[]
- ↑ Digital Platforms Inquiry-Final Report, Glossary, at 614.