Definitions[]
Ad tech is
| “ | a common abbreviation for advertising technology. It refers to intermediary services involved in the automatic buying, selling and serving of some types of display advertisements.[1] | ” |
| “ | a set of technologies used for managing advertisements across channels, including search, display, video, mobile and social, with functions for targeting, design, bid management, analytics, optimization and automation of digital advertising.[2] | ” |
References[]
- ↑ Digital Platforms Inquiry-Final Report, Glossary, at 614.
- ↑ "Gartner IT Glossary" (full-text).